MTV has partnered with SnowGlobe Music Festival to expand deeper into live event coverage, additional dates and location worldwide, and leverage its team to launch new events as well.
Now in its eighth year, SnowGlobe draws more than 20,000 music fans to Lake Tahoe with a mix of musical performances, action sports and interactive art exhibitions. This year’s lineup includes headliners Above & Beyond, Diplo, Rezz and RL Grime among more than 40 artists performing across three stages.
SnowGlobe CEO Chad Donnelly added, “With SnowGlobe, we’ve always endeavored to create an event experience that sets itself apart from the typical music festival model. We are incredibly excited to be joining the MTV family, whose legacy of developing boundary breaking programming and events perfectly aligns with our long-standing ambition of creative innovation.”
The new partnership is also a reimagining of MTV’s New Year’s Eve coverage, as they’ll be connecting the festival with their iconic Times Square studio in New York City as well. This also opens the door for SnowGlobe to be at the forefront of an increased presence in the festival scene outside of the winter months.